WILL BE A BRAND

Will be a brand becomes WBAB. Why? It’s our conclusion of an increasingly hectic world. Our lives are surrounded and determined by superlatives. But do we actually always have to play along? Of course not. WBAB remains a distribution for exceptional and innovative beauty brands. Nevertheless, this doesn’t mean everything stays the same. In our field of business numerous trends have been and always will be set. Our aspiration and inspiration is to shape such developments. By taking time, allowing to rest and enjoying the experience of beauty – that’s the purpose of our products.

AMBUJA

THE POWER OF THE SUPERFLUIDS.

The Hydro-Beautyflash lifts, revitalizes and instantly maximizes the vibrancy of your skin. A moisturizing and pore-refining protector providing a softer, smoother, more radiant and refreshed skin.

learn more

SASKIA DIEZ

OLFACTORY TREASURES

The high art of perfumes is many things: fantasy, experiment, concept – but also something called “translation”. It translates ideas into scents.
Or even material things into a fragrance.

learn more

NEWS

WILL BE A BRAND [WBAB] DISTRIBUTION 2.0

We’re operating in the beauty sector since 2013. Will be a brand becomes WBAB.
#everythingisnew

BALLISTIC THERAPY

BALLISTIC THERAPY 9MM

Provocation is an art itself, and the Berlin indie-label proved it with its first fragrance 9mm, by Ballistic Therapy.

learn more

DEAGE

HIGHLY EFFECTIVE. PURISTIC. UNIQUE.

100 percent natural skin care and science-based high-tech research.

learn more

Project Renegades

CREATIVITY FOLLOWING YOUR NOSE

The rebels of fragrances Geza Schön, Mark Buxton and Bertrand Duchaufour unleashed their alter egos: wild, creative, out of control. Creativity following your nose.

learn more

AMBUJA

THE MODERN ART OF SKIN CARE

Tradition follows future. Manufactory meets experimental laboratory. Authentic ecological raw ingredients are the basics for customized active substance cosmetics – highly concentrated, made in Germany.

learn more